Monday, June 20, 2011

Last week Andre was feeling pretty chipper, a finished bike was being delivered for which a substantial final payment was due. Lightening his mood even more was the fact that he was current on his bills, so he could put some money ahead. I asked him how he delivered the bike and he said that he either put it on a trailer to take to the owner or he parked it outside the building when the owner was picking it up. One thing that Andre is awful at is marketing himself and so I asked him if he ever made an event out of the delivery and he said he hasn’t but I could tell he was thinking about it.

When I arrived at his space Saturday morning he’d moved the bike lift out to the entryway of the loft with the bike atop it, lit by various shop lights, it really gleamed. When the owner and two of his friends arrived, they were excited. He’d cooked up a goofy ceremony for handing over the keys, which I recorded for posterity, as well as promotional opportunities and then it was time to role the bike outside and start it.

It started on the first kick against a background of guy-babble and the owner put on a helmet and started down the dock ramp for a test ride. He came back fifteen minutes later grinning.



Anonymous VJ said...

Yep, selling is an art & a useful one at that! Cheers & Good Luck, 'VJ'

3:43 AM  

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